Showing posts with label Soho. Show all posts
Showing posts with label Soho. Show all posts

Thursday, July 22, 2010

There is Such a Thing as Free Ice Cream


(Photo courtesy of anna29maria)

One of the many perks of living in NYC includes today’s serendipitous sighting of the Coach-branded Van Leeuwen Artisan Ice Cream Truck at the corner of West Broadway and Prince Street. To promote the Coach Poppy Collection, the fashionably dressed trucks are offering gratis ice cream near flagship stores during 12pm-9pm thru July 25th. If I weren’t already fasting, I would have loved to grab an exclusive taste of Glam Cherry but it was still refreshing to watch my husband and Ismaeel enjoy their cones of chocolate on yet another long hot afternoon in Soho.

Coach,
Thank you. You have no idea how much my boys needed this today. If my husband's fondly remembered but still sadly stolen limited edition watch hasn’t already told you; we are sincerely big fans. Consider a new wallet and pair of sunglasses to be in my near future.

Van Leeuwen,
I think you already know what you mean to us. We'll never wish that we could quit you... xoxoxo

Thursday, June 24, 2010

I Scream, You Scream, We All Scream For…



While it is hard to see Ismaeel’s babyhood fading fast – it is thrilling to see him mature into a wonderfully exciting little person with his own ideas. Granted, his best thoughts involve some sort of dessert or monsters with terrible great big claws but they are nonetheless his very own ideas.

Today, he asked my husband and me if we would like to share ice cream with him. The image of him “treating” us to ice cream is simply charming on its own. However, compared to the dinner of leftovers we were trying to garner enthusiasm for – it was more than easy to agree that Ismaeel’s stroke of super-genius was the best detour home.

Rather than waste our time with Mister Softee we went straight over to Soho for the Van Leeuwen Artisan Ice Cream Truck. Seriously supercalifragilistically good. My husband and Ismaeel choose to share a double-scoop of chocolate in a bowl, and I went for peppermint & chip in a sugar cone. All the while, poor little Siraj stared at us with a sense of wide-eyed injustice.

I am a fierce ice cream purist. I could argue for hours unapologetically about how ice cream should be forever soft and never chewed. Even at home, I mash our ice cream to a creamy bowl of fluff before serving. So the whole premise of adding chips to peppermint should have negated the possibility of my order. But this is Van Leeuwen where organic peppermint is complemented by ultra-thin Michel Cluizel 72% chocolate chips. The chocolate nearly melts within the ice cream and certainly doesn’t need to be left behind as sugary chocolate grit in your teeth. Imagine a York Peppermint Pattie grown up as a refined frozen cream with an even cleaner and more natural mint. The sugar cone was perfectly crispy sweet and so good it seemed downright cruel not to let both my husband and Ismaeel try it.

They are already talking about the flavors (pistachio? hazelnut? strawberry?) that we will try next time. Though, I suspect Ismaeel will remain loyal to his sweetheart chocolate. The whole excursion was a refreshing end note to a warm summer day. If only every day was filled with such toddler spontaneity!

And now on to those uber-thrilling leftovers. Sigh…